Website Design Basics
There are so many website design companies dotted around the world, it seems every man and his dog is setting up such a company, in fact, anyone with a laptop seems able to offer this service, and the prices for such a service are dropping like flies, you can pick up a website for a few hundred pounds, etc.
So what makes one website company different from another? What are the unique selling points that you have to be on the lookout for to make you choose one company over any other?
This question really depends upon the type of business that you are in, eg. if you are a fancy hotel with a number of restaurants, you are going to need a website a little more upmarket than say a local tradesman such as a plumber or an electrician; this is obviously going to reflect in the price that is charged.
Idea for Website Design
If you are going to want regular updates to your idea for website design this will also be reflected in the price you pay either monthly or at the beginning.
Website Design Optimization
One of the most overlooked items when looking for a website designer is whether or not any search engine optimization (SEO) is included, without this your website will never get seen by people/customers searching for the keywords relating to your website/business, this is probably the most important factor when deciding who to get to design your website.
Designing websites today is relatively easy compared to 5 or 10 years ago, you have content-managed websites such as WordPress these can be built by anyone with an intermediate knowledge of computers, you do not have to have any website or HTML knowledge. Hence the reason why there are so many website companies springing up, what these companies don’t or can’t do is the most important thing to do with a website and that is SEO, the problem is that it takes a very long time to do it right.
First Page of Google
If you are looking for a website design company in your local area simply type into Google “website design” + your locality, for example, website design in Lincoln, this will bring you up a list of website designers in Lincoln showing with a map in the top right-hand corner and little red flags showing where the businesses are located, you need to be choosing one of these businesses as there SEO skills have been shown by them being on the first page of Google.
Now you have to decide what you want to pay for being on the first page of Google, I can pretty much guarantee that 98% of website designers will only want to build you a website first then charge you a fee for doing SEO work, what you need is the 2% of website design companies that do everything as a package and that allow you to pay for it monthly and without signing any kind of contract, let me explain.
If you are new to the world of website, you are probably unsure as to whether it will work for you or not, it seems a little unfair to ask you to pay £300 – £400 for a basic website not knowing if it will make you any money or at least get your phone ringing with inquiries.
The 2% of website design companies that do what you need will do the following, they will pay for your domain name, they will build you a website, they will host the website and they will get the website placed on the first page of Google (generally in the top three spots) all FREE of charge, they will then allow you a period of time to evaluate the amount of new business you have received in this time (normally 1 month from the time you get into the top three spots).
Only then will they charge you for your website and SEO, this is anywhere from £50 per month to £2,000 per month depending on the type of business you are in, what you have to remember is that you have already seen the amount of profit you have made from your FREE month at the top of Google, it’s just now a matter of haggling for you to remain there, if you think about it, it won’t actually cost you anything in reality as you’re paying for your next month’s website at the top of Google from your previous month’s profit, the profit you would not have had had you not been at the top of Google.
First Website Design Company
Mick Young has a company called Local Trades Website Design that specializes in designing websites for local trades such as plumbers, electricians, painter, and decorators, etc, pretty much just about any kind of business that your customers would normally have used Yellow Pages or something similar to find you and your business.
They then get it ranked on the first page of Google. After you’ve seen the amount of new business your new website brings (you get approx 1 month), then you decide if you want to buy it. Click here to visit their website.
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